At this point, every other business is posting their product pictures, customer selfies and other content to promote their brand on the “gram”.
Yes; we are talking about the infamous social media app that has taken over the digital world - Instagram. Launched in 2010, Instagram has become one of the top 10 most visited websites in the world garnering over 2.9 billion visits per month.
We’d definitely say this makes it a huge opportunity to promote your business on Instagram. So, yes, you can now say, “ We did it for the gram.”
In all seriousness, if you are still waiting to create an Instagram account, this is your sign to hop on the trend now. Unsure of what to do? Read along as we’ll explain the process a bit more.
Before jumping in to create an account, let us first understand what is Instagram?
Instagram is a free social media application that allows an individual or company to share photos and videos on an online platform. As a user of the community, you can upload your photos and videos, edit and publish all using the mobile app — which can be downloaded on any android or apple device.
Within the application, users have an option to present their photos and videos in a variety of formats including:
Instagram story - A feature that allows you to post multiple videos or pictures like a slideshow. Your business can leverage this feature by adding day-to-day updates about shipment, products, customers or even the team. Stories do expire after 24 hours, but they remain saved on the back-end and can be added as a story highlight for your visitors to view and reference later.
Instagram TV - Instagram TV, or popularly known as IGTV, allows you to upload interesting videos ranging from 15 seconds to 10 minutes. However, users with verified accounts, which means having that blue checkmark, can upload videos up to 60 minutes in length. This is a great feature for your brand to showcase visually appealing content that can range from storytelling to how-to videos and more.
Instagram Reels - One of the newest features inspired by Tik Tok, Instagram offers users a way to engage in video clips called Reels. Reels are short, multi-clip outlets for creators to leverage music, visual effects and other tools to present their ideas. Your business can create a wide range of snippets about a new product or an interesting company update to attract your potential customers.
Instagram Guides - A combination of visual content and text, Instagram introduces another added feature - the Instagram guide. Whether you want to share your brand story or tips on how to survive an adventurous hike, Instagram guides can help. Businesses can develop this guides using pre-published posts, new posts, products or place listings.
How can you create an account?
For those who have yet to create an Instagram account, you can do so easily by following the below steps.
Download the Instagram app or visit www.instagram.com
Sign up using an email and a unique username such as ours “HopkinsCreativeGroup”
Enter personal details like name, age, company information, etc.
Add a profile picture. Your company logo works, too.
Connect your business profile with Facebook, if you have one.
Press confirm. Tada! You are now a part of the billion individuals that use Instagram!
Running a business in a competitive environment can be a challenging task, and we acknowledge that. At The Hopkins Creative Group, we take the time to assess your goals and work with you to achieve them. Whether it is understanding a specific social media platform, such as Instagram, or drafting a content strategy to promote a product or service – we have you covered. Follow us on Instagram and book your free consultation today.
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